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INVESTMENT OPPORTUNITY in the heart of Downtown Wisconsin Dells! White Rose Inns is an established, operating hospitality property generating approximately $420,000 in annual gross lodging revenue with substantial upside potential. The multi-building property offers multiple accommodation types, an existing guest base, and a prime walkable location near downtown dining, shopping, entertainment, the Wisconsin River, and area attractions. A new owner can pursue growth through professional revenue management, dynamic pricing, expanded distribution, stronger direct-booking strategies, improved marketing, and reduced reliance on third-party booking platforms. Existing lodging infrastructure and multiple buildings provide flexibility for an owner-operator, hospitality investor, or experienced management group seeking an income-producing asset with proven operating history, immediate revenue, and meaningful opportunities to improve performance in one of Wisconsin's premier tourism markets.
Property Type(s):
Commercial
| Last Updated | 9/8/2026 | Year Built | 0 |
|---|---|---|---|
| County | Columbia |
Additional Details
| AIR | Central Air, Heat Pump, Wall Unit(s) |
|---|---|
| AIR CONDITIONING | Yes |
| BASEMENT | Full, Partial, Walk-Out Access, Yes |
| CONSTRUCTION | Brick, Wood Siding |
| HEAT | Forced Air, Heat Pump, Natural Gas, Radiant, Wall Furnace |
| LOT | 0.72 acre(s) |
| MLS STATUS | Active |
| SEWER | Public Sewer |
| STORIES | 2 |
| WATER | Public |
Listed with First Weber Inc
Information is supplied by seller and other third parties and has not been verified.
Copyright 2026 South Central Wisconsin MLS Corporation. All rights reserved.
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This IDX solution is (c) Diverse Solutions 2026.
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